Nokler was born in 2017 from an idea of the two founders Alessandro and Luca with the intention
of launching a very specific message. It is a high quality Made in Italy brand, the t-shirts are made
by a craftsman in the province of Turin. The graphics, made by
Ilaria Zoncada, were created specifically for the message you want to convey.
Looking at our situation and that of today's society, we decided to create something that goes
beyond clothing and wearing a simple T-shirt.
In this historical period, most people live trapped in their usual daily routine limiting to
spend time on themselves, their passions, their talents and often ending up making a life that does
not belong to them, constantly complaining.
Our intent is to launch the reverse message that leads to looking inward, pausing for a moment and
recognizing what our abilities are to find the courage to change one's life.
The logo represents change, rebirth and awareness of one's being.
NOKLER is an acronym taken from the phrase "Now out of karma, esoteric life is real."
It would take pages to explain the real meaning of this sentence, but summarizing, what we want to
convey is a change of mental attitude that allows us to live actively and become the architects of our
own lives.
"DON'T WAIT BUT ACT!”